Concept Work: Stella & Dot

I love the positive mission and female empowerment ethos behind Stella & Dot’s accessories and apparel brand, so I decided to create a fun, summery email that would both reflect their brand values and appeal to their customer base of stylish, independent women with bold and joyful lifestyles.

To steal a line from their mission statement, Stella & Dot has “a vision of the world where strong women live bold lives. They know what they want and they work for it. They inspire each other. Passion and joy are their best accessories.”

In this email, I created an editorial story around one of their looks out of their summer lookbook. I love how tropical prints effortlessly communicate the feeling of summer so I chose a vibrant green in varying opacity for the leaves as well as the title text. I think it lends a nice contrast against the white in the stock image and I also placed the leaves to draw the eyes towards the text as well as down towards the product links of this summer outfit. The banners below were also designed by me.

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